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商品編號： 9-712-423 出版日期： 2012/05/08 作者姓名： Yoffie, David B.;Alcacer, Juan;Kim, Renee 商品類別： Other 商品規格： 25p 再版日期： 2012/09/26 地域： Chinese Taipei 產業： Broadcasting and streaming media industry;Telecom 個案年度： 2012 - 2012
商品敘述：
After 15 years of remarkable achievements, Taiwan-based HTC Corp. faced difficult times by 2012. CEO Peter Chou, who drove HTC''s transformation from an unknown manufacturer of PDAs for other companies to a well-known global player in smartphones, faced an uncertain and complex environment. Apple''s lead in the smartphone and tablet markets, the acquisition of Motorola by Google, the Microsoft-Nokia alliance, the rise of Samsung, and the extensive patent wars - each raised questions about how HTC could continue its upward trajectory. In a rapidly evolving and increasingly competitive market, what would a sustainable differentiation strategy look like for HTC? How could HTC, a historically innovative company, compete in the tablet market? And how could it weather - and mitigate - the patent wars?
涵蓋領域：
Brand management;Corporate social responsibility;Corporate strategy;Global strategy;Growth strategy;Innovation;Market positioning;Product management;Strategic positioning
相關資料：
, (9-712-502), 11p, by Juan Alcacer
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